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A digital marketing manager is responsible for developing and implementing a company’s digital marketing strategy. This includes creating and managing campaigns on various digital channels such as search engines, social media, email, and websites. They use data and analytics to track the success of their campaigns and make adjustments as needed. They also work closely with other departments such as sales and product development to ensure the digital marketing efforts align with overall business objectives. A digital marketing manager typically has experience in marketing, as well as knowledge of digital tools and technologies.
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A Market Capture Analyst is a professional who is responsible for analyzing market trends and data to help a company increase its market share and overall sales. This person would gather information on competitors, customers, and the overall market to make recommendations to the company on how to improve their performance and increase their share of the market.
