Social media platforms are constantly updating their video specifications, making it important for marketers to stay up-to-date in order to ensure their videos are optimized for each platform. Below is a guide to the current video specs for some of the most popular social media platforms:
Facebook:
- Video file format: MP4 or MOV
- Aspect ratio: 9:16 to 16:9
- Video length: Up to 240 minutes
- Resolution: 720p or higher
- File size: Up to 4GB
- Frame rate: 30fps
- Audio: Stereo or 5.1 surround sound
Instagram:
- Video file format: MP4 or MOV
- Aspect ratio: 1:1, 4:5, or 16:9
- Video length: Up to 60 seconds
- Resolution: 1080p or higher
- File size: Up to 4GB
- Frame rate: 30fps
- Audio: Stereo or 5.1 surround sound
YouTube:
- Video file format: MP4, MOV, AVI, WMV, MKV, or FLV
- Aspect ratio: 16:9 or 4:3
- Video length: Up to 12 hours
- Resolution: 1080p or higher
- File size: Up to 128GB
- Frame rate: 30fps or higher
- Audio: Stereo or 5.1 surround sound
Twitter:
- Video file format: MP4 or MOV
- Aspect ratio: 16:9 or 2:1
- Video length: Up to 2 minutes and 20 seconds
- Resolution: 720p or higher
- File size: Up to 512MB
- Frame rate: 40fps or lower
- Audio: Stereo or 5.1 surround sound
TikTok:
- Video file format: MP4
- Aspect ratio: 9:16
- Video length: Up to 60 seconds
- Resolution: 1080p or higher
- File size: Up to 3GB
- Frame rate: 30fps
- Audio: Stereo or 5.1 surround sound
LinkedIn:
- Video file format: MP4 or MOV
- Aspect ratio: 16:9 or 9:16
- Video length: Up to 10 minutes
- Resolution: 720p or higher
- File size: Up to 5GB
- Frame rate: 30fps
- Audio: Stereo or 5.1 surround sound
It’s also important to keep in mind that each platform has its own requirements for video captions and subtitles, so be sure to check the specific guidelines for each platform.
Please note that this information may not be up-to-date as social media platforms change their guidelines frequently, so be sure to check the latest guidelines on their website.