The Statistics That'll Help You Master Social Media Customer Service In 2022

The social media customer service statistics brands need to know in 2022

  1. According to a report from Sprout Social, 72% of consumers say that they expect a response from a brand on social media within an hour.
  2. A study from the American Express Global Customer Service Barometer found that 33% of consumers prefer to use social media for customer service over other channels such as phone or email.
  3. A report from Twitter found that 89% of customer service requests on social media are ignored by brands.
  4. A study from Hubspot found that 42% of consumers say that they have used social media to seek customer service in the past year.
  5. A report from Sprout Social found that 85% of consumers expect brands to have a social media presence.
  6. A study from the American Express Global Customer Service Barometer found that 64% of consumers say that they are more likely to buy from a brand that they can contact via social media.
  7. A report from Twitter found that 53% of customers who reach out to a brand on social media expect a response within an hour.
  8. A study from Hubspot found that 87% of consumers said that they have had a positive experience with a brand on social media.

Please note that these statistics are subject to change and that new studies and reports may provide different numbers.