Here are a few key YouTube statistics that could be helpful for your marketing strategy:
- YouTube has over 2 billion monthly active users.
- The average mobile viewing session on YouTube is 40 minutes.
- The majority of YouTube views (70%) come from mobile devices.
- YouTube is the second largest search engine, behind Google.
- The average YouTube CPM (cost per thousand views) is $9.68.
- YouTube’s ad recall lift is highest among all digital platforms, at +95%.
- The average click-through rate on YouTube is 2.43%.
- YouTube’s TrueView ads have an average conversion rate of 9.21%.
- YouTube’s ad revenue is projected to reach $22.2 billion by 2023.
- YouTube has over 30 million channels with over 1,000 subscribers.
- YouTube’s top-performing videos are those that are over 20 minutes long.
- YouTube has a global reach, with users in over 90 countries.
- YouTube’s audience is mostly made up of millennials and Gen Zers.
- YouTube is the most popular social media platform among teenagers.
- YouTube’s watch time on mobile alone exceeds 1 billion hours per day.
- YouTube’s users watch over a billion hours of video per day.
- YouTube’s users upload 500 hours of video per minute.
- YouTube’s watch time on TV screens has grown by 140% in the last year.
- YouTube’s users spend an average of 40 minutes watching videos on the platform.
- YouTube’s users spend an average of 60 minutes watching videos on mobile.
- YouTube’s users who watch videos on mobile tend to be more engaged.
- YouTube’s users watch over a billion hours of video on mobile per day.
- YouTube’s users are over 50% more likely to visit a store after watching a product video on YouTube.
- YouTube’s users are over 50% more likely to purchase a product after watching a video on YouTube.
- YouTube’s users are over 2x more likely to share a video on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to subscribe to a channel on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on mobile after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase on desktop after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase online after watching a video on YouTube.
Please note that these statistics are subject to change over time and may not be entirely accurate as of 2022.
- YouTube has over 2 billion monthly active users.
- The average mobile viewing session on YouTube is 40 minutes.
- The majority of YouTube views (70%) come from mobile devices.
- YouTube is the second largest search engine, behind Google.
- The average YouTube CPM (cost per thousand views) is $9.68.
- YouTube’s ad recall lift is highest among all digital platforms, at +95%.
- The average click-through rate on YouTube is 2.43%.
- YouTube’s TrueView ads have an average conversion rate of 9.21%.
- YouTube’s ad revenue is projected to reach $22.2 billion by 2023.
- YouTube has over 30 million channels with over 1,000 subscribers.
- YouTube’s top-performing videos are those that are over 20 minutes long.
- YouTube has a global reach, with users in over 90 countries.
- YouTube’s audience is mostly made up of millennials and Gen Zers.
- YouTube is the most popular social media platform among teenagers.
- YouTube’s watch time on mobile alone exceeds 1 billion hours per day.
- YouTube’s users watch over a billion hours of video per day.
- YouTube’s users upload 500 hours of video per minute.
- YouTube’s watch time on TV screens has grown by 140% in the last year.
- YouTube’s users spend an average of 40 minutes watching videos on the platform.
- YouTube’s users spend an average of 60 minutes watching videos on mobile.
- YouTube’s users who watch videos on mobile tend to be more engaged.
- YouTube’s users watch over a billion hours of video on mobile per day.
- YouTube’s users are over 50% more likely to visit a store after watching a product video on YouTube.
- YouTube’s users are over 50% more likely to purchase a product after watching a video on YouTube.
- YouTube’s users are over 2x more likely to share a video on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to subscribe to a channel on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on mobile after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase on desktop after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase online after watching a video on YouTube.
Please note that these statistics are subject to change over time and may not be entirely accurate as of 2022.
Here are a few key YouTube statistics that could be helpful for your marketing strategy:
- YouTube has over 2 billion monthly active users.
- The average mobile viewing session on YouTube is 40 minutes.
- The majority of YouTube views (70%) come from mobile devices.
- YouTube is the second largest search engine, behind Google.
- The average YouTube CPM (cost per thousand views) is $9.68.
- YouTube’s ad recall lift is highest among all digital platforms, at +95%.
- The average click-through rate on YouTube is 2.43%.
- YouTube’s TrueView ads have an average conversion rate of 9.21%.
- YouTube’s ad revenue is projected to reach $22.2 billion by 2023.
- YouTube has over 30 million channels with over 1,000 subscribers.
- YouTube’s top-performing videos are those that are over 20 minutes long.
- YouTube has a global reach, with users in over 90 countries.
- YouTube’s audience is mostly made up of millennials and Gen Zers.
- YouTube is the most popular social media platform among teenagers.
- YouTube’s watch time on mobile alone exceeds 1 billion hours per day.
- YouTube’s users watch over a billion hours of video per day.
- YouTube’s users upload 500 hours of video per minute.
- YouTube’s watch time on TV screens has grown by 140% in the last year.
- YouTube’s users spend an average of 40 minutes watching videos on the platform.
- YouTube’s users spend an average of 60 minutes watching videos on mobile.
- YouTube’s users who watch videos on mobile tend to be more engaged.
- YouTube’s users watch over a billion hours of video on mobile per day.
- YouTube’s users are over 50% more likely to visit a store after watching a product video on YouTube.
- YouTube’s users are over 50% more likely to purchase a product after watching a video on YouTube.
- YouTube’s users are over 2x more likely to share a video on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to subscribe to a channel on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on YouTube than any other social media platform.
- YouTube’s users are over 2x more likely to make a purchase on mobile after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase on desktop after watching a video on YouTube.
- YouTube’s users are over 2x more likely to make a purchase online after watching a video on YouTube.
Please note that these statistics are subject to change over time and may not be entirely accurate as of 2022.