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How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

Glossier’s social media strategy for 2023 could focus on leveraging the popularity of TikTok to reach a younger audience, while also building a sense of community through user-generated content, brand ambassadors, and interactive campaigns. They could also use data and insights from Instagram analytics to inform their content and engagement approach on the platform. Additionally, […]

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How the Facebook algorithm works and ways your brand can outsmart it

How the Facebook algorithm works and ways your brand can outsmart it

The Facebook algorithm is a complex set of rules and processes that determine what content appears in a user’s News Feed. The algorithm takes into account various factors, such as a user’s past behavior, the type of content, and the number of interactions, to determine which posts are shown to a particular user. Here are

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Always Up-to-Date Guide to Social Media Video Specs

Always Up-to-Date Guide to Social Media Video Specs

Social media platforms are constantly updating their video specifications, making it important for marketers to stay up-to-date in order to ensure their videos are optimized for each platform. Below is a guide to the current video specs for some of the most popular social media platforms: Facebook: Instagram: YouTube: Twitter: TikTok: LinkedIn: It’s also important

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