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How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

Glossier’s social media strategy for 2023 could focus on leveraging the popularity of TikTok to reach a younger audience, while also building a sense of community through user-generated content, brand ambassadors, and interactive campaigns. They could also use data and insights from Instagram analytics to inform their content and engagement approach on the platform. Additionally,

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