Social Media

How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

How Glossier Contours Their 2023 Social Strategy Around TikTok, Community & More

Glossier’s social media strategy for 2023 could focus on leveraging the popularity of TikTok to reach a younger audience, while also building a sense of community through user-generated content, brand ambassadors, and interactive campaigns. They could also use data and insights from Instagram analytics to inform their content and engagement approach on the platform. Additionally, […]

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The marketer’s guide to reporting on social video engagement

The marketer’s guide to reporting on social video engagement

As video content becomes increasingly popular on social media, it is important for marketers to understand how to effectively measure the engagement and impact of their video campaigns. In this guide, we will provide an overview of key metrics for measuring social video engagement, as well as tips for creating effective reports to showcase the

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