YouTube tags are keywords or phrases that help YouTube understand the content and context of a video, making it easier for viewers to discover related content. Here is a guide for marketers on how to use YouTube tags effectively:
- Research relevant keywords and phrases that are related to your video’s topic.
- Use a combination of broad and specific keywords in your tags.
- Use long-tail keywords, which are specific phrases that are more likely to be used in search queries.
- Use a mix of brand-specific and generic keywords.
- Use tags that describe your video’s content, such as “how-to”, “review”, “unboxing” etc.
- Use relevant hashtags in your video’s title, description, and tags.
- Use tags that match the title and description of your video.
- Avoid using irrelevant tags, or “tag stuffing” – using a large number of tags that have nothing to do with the video.
- Keep track of your video’s performance, and adjust your tags accordingly.
By using YouTube tags effectively, you can increase the visibility of your videos and reach a wider audience, resulting in more views and engagement.
It’s important to note that YouTube has implemented an update that limits the number of tags that can be added to a video, so it’s recommended to use a maximum of 15-20 tags for each video.
YouTube tags are also a great way to increase the discoverability of your videos, and it’s also a good idea to use tags that match the title and description of your video, and also use relevant hashtags to make your video more discoverable.